Alistair Turner
Eight PR and Marketing




Alistair Turner is Managing Director of EIGHT PR & Marketing, a specialist creative agency servicing the events industry. Alistair has over 20 years experience in the PR and events industries, working closely with the key trade associations as well as the UK government.

In his involvement with the UK government, he was secretariat for the All Party Parliamentary Group for Events, and project managed the groups’ Enquiry into the international competitiveness of the UK events industry in 2013. He has also been a government advisor on the 2012 London Olympics and the 2014 Glasgow Commonwealth Games. Finally, he has been involved in ministerial briefings on the events industry at Secretary of State level and below. He was heavily involved with No.10 on its development of the ‘Britain is GREAT’ initiative, and the ‘Events are GREAT’ implementation of that campaign. 

Within industry associations, he is currently President of the International Live Event Society (ILEA UK Chapter) and a special advisor to the National Outdoor Events Association (NOEA). He also sits on the Business Visits & Events Partnership (BVEP), the umbrella body for the UK events industry.

He also supports the industries trade shows, providing representation support for the UK’s largest shows; International Confex, Event Production Show and the Eventit in Scotland. He works in partnership with IMEX and IBTM Group internationally and is a supporter of Eventit in Scotland.

He is a regular speaker on events and PR at a number of universities including Hertfordshire, MMU, Westminster, Greenwich, Coventry, and St Margrets. He is also a regular contributor to The Events Academy educational programmes.

Alistair is a passionate and highly active advocate for the events industry as a modern form of marketing and business communication. He has recently been a part of a wellness campaign within the industry to challenge mental stress and health practices amongst event professionals.






Eight PR & Marketing is  a specialist PR & marketing agency that works in the world of events and experience marketing. We exist because we love and are massive supporters of events, marketing, and live experiences.

We talk about empathetic marketing; the creation of campaigns that speak to the audience directly, that takes the time to understand them and their lives, and that builds a closer connection to them. This is what events do, it’s why PR and marketing should do the same.

We also talk about people; using connections, experience and networks to gain unbeatable market intelligence on the people and audiences that businesses needs to engage with. We talk about creativity; creating ideas, campaigns and messages that create empathy and action.

We exist in that sweet spot between events and brands, people and places, emotion and intelligence.