Louisa Watson is a Marketing & PR Director with over 20 years’ experience in her field. Offering professional expertise and experience in Brand strategy, web development, PPC and SEO, digital comms including social media strategy, CRM strategy, commercial product development in both B2B and B2C markets in both the UK and internationally. Fundraising, sponsorship and partnership activity, lead generation, as well as traditional marketing & PR strategy.
Louisa has had the opportunity to be with some evolving companies and evolving marketplaces, being on the acquisition management team with David Lloyd leisure, managing change and with LVMH delivering “on brand” campaigns to leading retailers in the UK.
As Director of Marketing for Wyboston Lakes Resort and Wyboston Venue Management, Louisa is fortunate to combine her passion and experience with Hotel, Spa and Leisure along with Conference, Incentives, Training and Events. She is also heavily involved with all the sustainability projects on the Resort.
Wyboston Lakes is a diversely focused business in both B2C and B2B markets. Located on a 380-acre estate outside London, which includes 2 large residential conference and training venues, 4-star Hotel, Spa, Golf and 3 Restaurants, Serviced offices, Branded Space, Co-working, team-building with a total of 407 bedrooms across the site. The Resort and all its venues hold Platinum Greengage and Gold Tourism accreditation, and IACC Greenstar standard.