Louisa Watson is Marketing Director & Sustainability lead for Wyboston Venue Management and Wyboston Lakes Resort. With over 20 years’ experience in her field. Offering professional expertise and experience in Brand strategy, web development, PPC and SEO, digital comms including social media strategy, CRM strategy, commercial product development in both B2B and B2C markets in both the UK and internationally. Fundraising, sponsorship and partnership activity, lead generation, as well as traditional marketing & PR strategy.
Wyboston Lakes is a diversely focused business in both B2C and B2B markets. Located on a 380-acre estate outside London, which includes 2 large residential conference and training venues, 4-star Hotel, Spa, Golf and 3 Restaurants, Serviced offices, Branded Space, Co-working, team-building with a total of 407 bedrooms across the site.
Sustainability underpins the business values and the Resort and all its venues hold Platinum Greengage and Gold Tourism accreditation, and IACC Greenstar standard. The business is certified with SBTI and on its journey to B-Corp.