Nothing changes if nothing changes.

Nothing changes if nothing changes.

Driving Change for a Sustainable Future

Built on best practice in business.

beam is committed to empowering our members as they strive towards a sustainable future. We support, share and align with the government’s ambitious goals for carbon neutrality and net-zero emissions.  Together, we are developing and driving innovative strategies to navigate this complex yet crucial area, promoting positive change within our industry.

Eco accrediation

Eco accreditations offer a multitude of business benefits, including enhanced reputation, increased customer trust, cost savings, operational efficiencies, access to new markets, regulatory compliance, and improved employee engagement. By obtaining an eco-accreditation, your business showcases its commitment to sustainability, positioning itself as a responsible and forward-thinking organisation.

ECOsmart by Greengage are a beam Partner and they are  dedicated to the corporate meetings and accommodation sector, providing targeted recognition and support for businesses in this industry focussing exclusively on corporate needs.

Carbon Neutral vs. Net Zero

The terms carbon neutral, carbon emissions, and carbon footprint can refer to either carbon dioxide (CO2) or carbon dioxide equivalent (CO2e), which includes all greenhouse gases contributing to climate change. Measuring your carbon footprint typically includes CO2e for a comprehensive view of your climate impact.

Carbon Neutral:
Achieved by offsetting carbon emissions through removal or avoidance.

  • Balances out emissions without necessarily reducing them first.
  • No mandatory plans for emission reduction.

Net Zero
Focuses on reducing emissions as much as possible before offsetting the remainder.

  • Represents a commitment to minimizing carbon emissions over time.
  • Typically refers to CO2e, emphasizing a comprehensive approach to greenhouse gases.

Built on best practice in business.

Regulatory compliance

Proactively embracing a net zero strategy helps your business stay ahead of regulatory requirements and avoid potential penalties.

Business differentiation

A net zero strategy can differentiate your business from competitors and attract environmentally conscious customers.

Cost Savings

Implementing energy-efficient measures and transitioning to renewable energy sources can lead to long-term cost savings.

Innovation and resilience

Exploring new technologies and processes to achieve net zero can increase efficiency, productivity, and business resilience.

Attracting talent

A robust net zero strategy can help attract and retain top talent who value environmental sustainability.


Integrating a net zero strategy ensures your business remains viable and competitive in the evolving low-carbon economy.

Off-Set... the Pros and Cons

Offsets, also known as carbon offsets, are a mechanism used to compensate for greenhouse gas emissions by investing in activities that reduce emissions elsewhere. While offsets can provide certain benefits, they also come with potential drawbacks. Here are some pros and cons of using offsets:

The Pros:

Carbon neutrality: Offsets help neutralize carbon footprints immediately.

Global reduction: They support worldwide projects reducing emissions cost-effectively.

Co-benefits: Many projects also promote social, economic, and environmental benefits.

Regulatory compliance: Offsets can help meet emissions targets and trading scheme requirements.


Additionality concerns: Ensuring offset projects deliver real, extra reductions can be complex.

Indirect reduction: Offsets compensate for emissions elsewhere, not at the source.

Permanence risks: Carbon stored can be released due to natural events or activities.

Limited impact: Quality offset projects are scarce, limiting scalability and long-term benefits.

Transparency issues: The market lacks uniform standards, complicating credibility assessment.

Greenwashing risk: Offsets can mislead about true environmental commitments without transparency.

Busting the myths...

Myth 1: ESG Practices Are Too Expensive

While there may be initial costs associated with implementing ESG practices, they often lead to long-term savings. Energy-efficient appliances, water-saving fixtures, and waste reduction initiatives can significantly reduce operational costs over time.

ESG practices benefit businesses of all sizes. Small and medium-sized enterprises (SMEs) can enhance their reputation, attract eco-conscious customers, and improve operational efficiencies through sustainable practices.

Sustainable practices can enhance guest experiences rather than detract from them. Offering organic amenities, promoting local and sustainable cuisine, and providing eco-friendly accommodations can attract guests who value sustainability.

ESG is not a passing fad but a fundamental shift in how businesses operate. Consumers, investors, and regulators increasingly demand transparency and sustainability, making ESG essential for long-term success.

ESG encompasses environmental, social, and governance aspects. It includes fair labor practices, community engagement, ethical governance, and more, ensuring a holistic approach to sustainable and responsible business operations.

Numerous frameworks and tools are available to measure and report on ESG performance such as the Global Reporting Initiative (GRI) and Science Based Target Initiative (SBTI). These tools help businesses track progress and demonstrate their commitment to stakeholders.

Many guests increasingly prioritise sustainability when choosing accommodations. Studies show that travellers are willing to pay more for eco-friendly options and prefer businesses that align with their values.

While implementing ESG practices requires planning, many resources and experts are available to guide businesses through the process. Starting with small, manageable initiatives can gradually lead to more comprehensive sustainability strategies.

ESG principles are applicable across all industries, including hospitality. Every sector has unique opportunities and responsibilities to contribute to sustainability and social well-being.

Achieving sustainability certifications can provide significant benefits, including enhanced credibility, market differentiation, and access to certain incentives or subsidies. These certifications signal to guests and stakeholders a genuine commitment to ESG principles.

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