Instant Book Summit

You are invited to join us in person for this beam Instant Booking for M & E event, which is open to buyers, suppliers and users, and is aimed at everyone who wants to learn more about this industrywide topic and its impact on the meetings’ marketplace.

Our facilitator for the day is Martin Fullard of Conference News, and the full agenda is shown below.

Douglas O’Neill from Inntel and Caroline Metcalf from Agiito will be part of a panel that will be feeding back on the booking patterns of their corporate clients now and how this will change in the future and the technology they have launched to accommodate the need for Instant Book. They will be joined by fellow agents to discuss the challenges ahead that they see and what solutions are required to meet those problems head-on.

Groups360 and Meeting Package have platforms that handle a significant number of Instant Book meetings and they will be sharing their hints and tips on success and looking at the technical development required to get the industry to where it needs to be where all small meetings are undertaken by the corporate online.

Chetan Shah of micebook will be also be interviewing a corporate guest for their perspective on the digitalisation of meetings.

We will also not be shying away from the pricklier topics and there will be a session on maximising revenue, rate parity and the challenges of offline and online payment.

We are very grateful to our headline sponsor, venuedirectory for helping us deliver this summit and we look forward to seeing you and your colleagues on the 7th.


11.30 am Registration
12 noon Welcome & introductions

Juliet Price- beam and Martin Fullard – Mash Media

12.20 pm What are small meetings?

Michael Begley – Venuedirectory

1.00 pm Lunch
1.45 pm Welcome back

Martin Fullard

1.50 pm Corporate buying behaviour

Chetan Shah – micebook interviews a corporate buyer

2.05 pm Agency Panel – Where are we now?

Douglas O’Neill – Inntel; Caroline Medcalf – Agiito;  Paul Casement – Clarity; Facilitated by Martin Fullard

2.35 pm Industry panel: A Technical View

Abbie Michaelson – Meeting Package; Will Helsby– Venuedirectory;

Dan Humby – Groups 360

Facilitated by Caleb Parker – Bold

3.00 pm The evolving Instant Book Ecosystem

Michael Begley

3.10 pm Instant Book the Technology Roadmap Ahead


3.20 pm Corporate Rate Plans for Instant Book

Callum McLean – Agiito

3.35 pm Break
3.55 pm Payment, Parity and Commission

Douglas O’Neill – Inntel

4:15 pm Industry panel: What does Supply, Distribution & Book success look like?

Douglas O’Neill – Inntel; Callum McLean – Agiito; Jane Griffiths – GLH; Shaun Cole – Village Hotels;

Facilitated by Martin Fullard

4.30pm Conclusions from the day

Craig Bingham – Interstate Hotels & beam board

4.45pm Event wrap up

Juliet Price

(BBQ commences at 5:15 pm)

Please register each attendee individually using the form below.

For further information please email:

Event Detail

7 July 2022 11:30 AM
7 July 2022 7:30 PM