FREEMIUM M&E benchmarking


Press release: Venue Performance, 1st August, 2022

Venue Performance releases FREEMIUM version of its M&E benchmarking platform for hotels and venues.

Continuing its commitment to the industry by making M&E benchmarking data and analysis available to all venues, Venue Performance today launches a FREEMIUM version of its revolutionary and ground-breaking platform, no matter what size, or location, type or available budget.

The FREEMIUM version will provide full access to all 28 charts, analysis combinations, and industry and market data that are available on the Venue Performance platform

This FREEMIUM service has gained widespread support from the industry, including London & Partners and beam.

Venue Performance’s data is an excellent source of market intelligence for London & Partners.
I urge all venues and hotels not already using it to look seriously at their freemium model.

Tracy Halliwell, MBE
Director of Tourism, Conventions & Major Events
London & Partners

This is excellent news from Venue Performance. We have been working closely with Venue Performance since we chose them as our benchmarking partner, and we wholeheartedly support and endorse this release.
Sian Sayward
Governance Director, beam

“I’m not exaggerating when I say that VP’s data has been crucial for me when commentating on the industry. The data gives us an up-to-date, monthly bellwether of event booking and sentiment.

Martin Fullard,

Editorial Director, Mash Media

Commenting on this release, Peter Heath, MD of Venue Performance, says:

We’ve invested heavily in our platform over the last 18 months, and it’s always been our intention to play a supporting role in helping hotels, venues the wider M&E community grow as quickly as possible post-pandemic.

We also support our industry by providing the government and industry bodies with the data and evidence needed for that growth. That’s why we’ve opened up our platform so all hotels and venues can see the data, and benefit from using it in their decision-making.

If you’d like to book a meeting and find out more about Venue Performance’s FREEMIUM service, CLICK HERE to book a time to suit you.

Or contact Peter Heath on 07971 572827,

About Venue Performance:

Venue Performance is the leading source of data for benchmarking, market analytics and performance insights for the UK M&E industry.

Our mission is to support and grow the M&E market by providing authoritative data that is timely, accurate and actionable.

Now more than ever you need maximum information about the future to drive your decision-making.

To understand the opportunities brought by the end of lockdowns and yet also the threat of inflation, wars, supply chain constriction and new M&E behaviours you need to know:

  • what’s working for you,
  • what’s working for your competition and
  • what’s happening across the industry in general.

Venue Performance uniquely delivers robust and comprehensive forward and historic data for you and your cohort.

Contact: Peter Heath

07971 572827