Mercure Manchester Piccadilly has won Best Contemporary Hotel in North West England at the UK Enterprise Awards 2024.

A dedicated research and judging team assessed a host of businesses across the UK for SME News’ seventh annual UK Enterprise Awards, which honours the remarkable accomplishments of companies from a wide range of industries.

The Mercure’s entry was considered alongside reviews, testimonials, and crucial feedback from clients and customers and chosen by the judges for its exemplary “commitment and quality in service”.

This has been driven by the hotel team’s focus on people and product, which has been central to its transformative journey over the past 12 months. For example, the Mercure has completed an extensive seven-month-long £3m modernisation project and launched a plethora of employee-focused initiatives, including regular rewards and bespoke training, which has led to high levels of customer service, strong customer relationships, and numerous accolades.

These achievements include an Aimbridge Hospitality Award for the most improved Accor hotel in EMEA, with a 12.7% increase in performance and guest reputation. It has also experienced a 500% increase in positive Google Reviews year-on-year and an upgrade to ‘Preferred Status’ on Booking.com. The team has achieved an impressive 19-minute response rate to inquiries over 18 months, ranking among the best of the best in Venue Directory’s listings. VenueVerdict scores are now consistently achieving 9/10, setting the stage for the hotel’s goal to attain gold status within the year.

Andrew Krawec, General Manger of Mercure Manchester Piccadilly, commented: “The collective effort of the Mercure Manchester Piccadilly team has been pivotal in attaining our recent accomplishments, notably our significant refurbishment project. Receiving the UK Enterprise Award holds profound significance for us, marking a milestone in our endeavour to revitalise the hotel and M&E experience for leisure and business guests.”