30 Euston Square, the award-winning events venue in central London, has appointed Salem Retibi to the position of Venue Director.  

Salem brings with him over two decades of exemplary leadership in the hospitality industry and joins from Tewinbury Farm Hotel where he was Operations Director for the past 13 years. Under his leadership, Salem helped elevate venue standards at the Hertfordshire destination with the hotel consistently exceeding revenue targets, achieving outstanding guest satisfaction scores, and winning multiple industry awards. 

Salem’s expertise in revenue growth, strategic planning, building high-performing teams and cultivating strong relationships from his time at Tewinbury Farm Hotel and Compass Group UK are key strengths that will ensure 30 Euston Square continues to maintain its exceptional standards of customer service, and attract high profile clients and events to the venue.     

Salem comments: “I am thrilled to be joining 30 Euston Square and leading such a talented team. I look forward to working with the team to build on the venue’s strong reputation, delivering innovative and sustainable event solutions, and creating standout experiences for our clients and guests.” 

CJ Alves, Head of Sales, Events and Marketing at 30 Euston Square, adds: “We are delighted to welcome Salem Retibi to the team. His wealth of experience in driving operational excellence and guest satisfaction aligns perfectly with our commitment to delivering world-class events and hospitality experiences.”