The Power of Events – Schools Engagement Programme May Update

We are delighted to announce the forthcoming expansion of our Schools Engagement Programme following the success of the pilot in the East of England. Commencing in Autumn 2024, this initiative will extend nationally, reinforcing our commitment to cultivating the next generation of event professionals.

Pilot results to date

Initiated in January 2024 and supported by EIF grant funding, the pilot phase has so far encompassed more than 3,000 pupils from 17 schools, significantly enhancing their perceptions of the events industry as a viable career path. The engagement outcomes were notably positive, with understanding of the UK Events Industry and consideration of a career in it increasing to 65% post-presentation, from a mere 2% initially.

Expansion Plans and Objectives

Buoyed by these results, our ambition is to broaden the programme’s reach, targeting all 4,210 secondary schools across the four nations within the next five years. This strategic expansion aims to foster widespread awareness and enthusiasm for a career in the events industry.

Opportunities to get involved:

1. Schools Ambassador Programme: The Power of Events is also actively recruiting passionate industry professionals looking to volunteer as School Ambassadors. This role involves delivering presentations about the events industry to pupils in schools local to them, playing a crucial part in shaping their career interests.

2. Regional Sponsorship: The Power of Events invites our partners and supporters to get involved in this next chapter for the programme by sponsoring the rollout into their local regions. Your support will directly impact thousands of pupils, enriching their professional prospects.

If you’d like to volunteer as a Schools Ambassador please click here, if you would like to discuss sponsoring a new region please email

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