Parallel Blue powers business recovery with technology partnership

UK event agency Parallel Blue is investing significantly in its venue search technology.  The leading corporate event management agency based in Stroud has partnered with to use its exclusive end-to-end venue finding software, GRATIS. This powerful booking module allows users to enquire, book, track, invoice, report and make commission claims dynamically.

Parallel Blue, which recently celebrated its 30th anniversary, will use the software to enhance its business performance, enabling the company to boost the efficiency of its services. Using GRATIS the team can significantly support the venue finding process, creating proposals quickly and with a speedy RFP turnaround.

Mark Harsant, Head of Events at Parallel Blue, explains: “We’ve seen unprecedented demand for events since restrictions were eased in the UK. It therefore made sense for us to work with a technology partner that could support us with managing our responses in a timely and efficient manner. We can now reach out to many more venues in a far shorter time, and create excellent client-facing proposals, all within the system. Coupled with its CRM capabilities, it’s really been a great addition to our business processes.”

Michael Begley, CEO of, adds: “We’re thrilled to be working with such an exciting agency and supporting them now that the market is being reinvigorated. In our post-pandemic climate it’s encouraging to see agencies driving recovery and investing in technology to improve efficiencies and offer their clients online capabilities. At a time where agencies are working flat out only to be rewarded after the event has taken place, this investment shows real confidence in the sector.”

GRATIS software is exclusive to and is used by event planning agencies, corporate meeting planners and individuals to search for venues. Founded in 1993 and with over 378,845 venues in 310 cities over 170 countries, offers the perfect solution for event planners to search, select and enquire with 200 criteria.