The UK’s leading consortium Venues of Excellence has welcomed Winter Gardens Blackpool new Conference and Exhibition Centre into its membership, providing sales and marketing support to this iconic venue.
The consortium which has 6 Quality Pledges as its focus for membership undertakes a detailed onsite audit of venues before inviting venues to join the consortium, has over the past few months experienced a flurry of enquiries from independent venues looking to gain enhanced exposure with the consortium.
Mandy Jennings, CEO commented: “We are finding that venues are approaching us with the prospect of membership, to discuss how the consortium will benefit their venue. We have retained 98% of our membership this year, which I feel is reflected in the great team we have of hospitality professionals we have within Venues of Excellence. We welcome venues into our family and offer sales and marketing guidance, support, training and the opportunity to network with venues at our membership forums throughout the year. We are so pleased that Winter Gardens Blackpool Conference and Exhibition Centre have joined our ‘excellence’ family and we look forward to working with them.”
Julie Vincent, Conference and Events Sales Manager for Winter Gardens Blackpool said: “Venues of Excellence are going to be an integral part in building awareness of the continued development taking place both at the Winter Gardens and Blackpool as a whole.
With the opening of our new Conference Centre, this is the first major building development to happen on the Winter Gardens complex since the construction of the Opera House, therefore, we want as many Conference Organisers to be aware of this as possible and with the support of Venues of Excellence we will be moving in the right direction.”
Choosing the right consortium for your venue is key to business success and Jennings added: “When we confirm membership into Venues of Excellence, we want to work with the venue because they have demonstrated to us that they are excellent in what they do and this shines through in our audit process.”
Venues of Excellence represents over 40 venues in the UK and will be exhibiting at The Meetings Show at ExCeL London in June, meeting with clients and sharing all their news about their member venues.