26 July 2022, LONDON: The Business of Events returns this year, after an
enforced two-year break, with a new series of events, reports and activities
and a refreshed brand identity.
The 2022 programme kicks off with a new event, the UK Policy Forum,
which is being held in partnership with the Department of Digital, Culture,
Media & Sport (DCMS) and VisitBritain.
The forum, which is being held on 02 November at the QEII Centre in
Westminster, will see leading event destinations and venues from across
the UK, connect with representatives from government departments,
public sector organisations and members of Parliament. The event will
focus on how to move the UK business events sector from a purely visitor
economy model, to a more policy led approach that has an emphasis on
using business events to achieve national, regional and local policy
objectives.
Patricia Yates, VisitBritain CEO said: “VisitBritain is committed to
supporting the recovery of business events and to growing this valuable
sector and we are delighted to again be partnering with The Business of
Events, supporting its exciting programme of work throughout 2022.
Working with industry partners supports us to position Britain as the top
destination for business events, promote our sector expertise globally and
to drive the economic and social benefits of events across the nations and
regions. The upcoming conference is one of several engagements we have
planned in the coming months with Government and industry
stakeholders and partners, our cities and business sector leaders, shining
the spotlight on the importance of business events across Britain.”
The second event in the series, held in partnership with the All Party
Parliamentary Group for Events (APPG) will be The Business of Events
Parliamentary Reception & Dinner. The event, which is by invitation only,
will take place in Westminster following the UK Policy Forum, and will see
senior leaders from across the UK events sector join government officials
and members of Parliament to discuss how to work together to create a
more successful and sustainable UK events economy.
Two reports will also be published during 2022. The first, The Business of
Events : Global Report on International Planner Sentiment, will be
published in July, and report on research conducted into association,
corporate and agency planners in the UK, Europe and the US. The report
will look at buyer sentiment, post pandemic, across twelve separate areas
in each territory from research conducted in May 2022.
The final activity of 2022 will see the publication of The Business of Events :
Global Destination Report. First published in 2021, the report is an annual
survey of the leading global business events destinations, including NTO’s
and CVB’s. The report, which will be available for free download, can be
used to help shape future decision making and influence governments
and policy makers on the benefits of a strong business events sector to
both national and local economies and society. The report is being
developed in partnership with VisitScotland Business Events and is due to
be published in mid-November 2022.
The Business of Events is also supported by VisitScotland Business Events,
Visit England and Visit Wales, along with the Business Visits & Events
Partnership and the UK Events Industry Board.
The Business of Events is a cross sector not for profit series of events and
reports, designed to raise the importance and profile of business events in
the UK, as an economic, policy and societal driver.
You can view and download a copy of the 2022 Programme of Activity
here