beam is a name, not an acronym, with its roots firmly based in business events, accommodation and meetings, and it shines a light on our industry.

Our principles remain the same. Built on best practice in business, and supported by the four pillars of Resilience, Innovation, Ethics and Quality, our HBAA heritage has provided the springboard for an exciting and ambitious strategy which has our members firmly at its heart.

beam represents the membership of today and allows for a wider community in the future with a greater voice, beam will take us into sustainable growth and longevity.

As our industry recovers, through becoming beam, we will support our members in developing a brighter future together.