Femke started in the event industry managing the M&E sales offices in a number of venues and hotels. In 2015 Femke joined HelmsBriscoe and quickly grew a loyal portfolio of clients, managing their venue and hotel bookings. Venues will always be a passion of Femke in addition to continuously working on improvements for the (UK) event industry. Femke has spent a year working with the industry body, isla, on their membership growth and is looking forward to sharing her sustainability and industry knowledge with the BEAM community.