Carla Garman

Carla Garman

Talent & Development Director, Agencies

Abstract Events is a female founded company founded in 2018 by Carla Garman and Gaynor England.

Carla’s working life has been in the hotel and hospitality industry since leaving college in 1996 after studying Leisure & Tourism. She has worked in a number of hotels with her most recent role of Director of Sales heading up the De Vere sales team at The University of Nottingham.

Working with some truly inspirational industry leaders throughout her career, Carla has built a strong industry network around her to support her progress into the agency world.

Carla found that after working in large venues, bidding, and delivering events that she went on a journey with the clients for each event. It was then a regret that she couldn’t support the clients on their onward location, destination, and next event.

The industry is a fast moving and ever-changing environment so being part of BEAM (Formerly the HBAA) enables her to be at the forefront.

Carla has a firm belief that delivering excellent customer service is a key component of success, she takes pride in her ability to build long lasting and mutually beneficial relationships with clients and suppliers.

Carla brings efficiency, consistency, and decisiveness to her role!