ARC Racing & Leisure Group to Push Events Outdoors


ARC Racing & Leisure Group is planning a series of campaigns to highlight the breadth of outdoor spaces and experiences available across the group’s 21 venues.

The group’s aim is to encourage event organisers to embrace outdoor experiences, connecting with nature, and discovering the rich heritage and history of each ARC venue.

The campaigns form part of ARC’s drive to work collaboratively with event planners to provide exciting environments for businesses to host clients, deliver memorable meetings and conferences, conduct team building, and enjoy a vast range of live events and festivals.

Later in the spring, the group will also be sharing details of its summer and autumn menus, which will mirror the group’s strategy of bringing nature and the outside into health-orientated conferences and events, while combining business meetings with elite-level sporting hospitality.

“There is a pageantry and heritage to racing that many of our customers are keen to align their brands with,” commented Julie Coates-Walker, Head of Sales at ARC Racing & Leisure Group. “We’re all about great hospitality, sport, nature, the great outdoors, and enjoyment. What event couldn’t be improved by taking those values in.” ARC Racing also recently formed new strategic partnerships with major industry agencies and associations, including Agiito, Calder, The Meetings Industry Association (mia), Venues of Excellence, and Green Tourism. Julie added: “These partnerships demonstrate our commitment to investing in the meetings and events industry and how we’re eager to work collaboratively with our clients to meet their needs and exceed their expectations.”