Welcome to beam, the new face of HBAA

2022 sees the 25th anniversary of the association and our refreshed and repositioned identity.

beam is a name, not an acronym, with its roots firmly based in business events, accommodation and meetings, and it shines a light on our industry.

Our principles remain the same. Built on best practice in business, and supported by the four pillars of Resilience, Innovation, Ethics and Quality, our HBAA heritage has  provided the springboard for an exciting and ambitious strategy which has our members firmly at its heart.

beam represents the membership of today and allows for a wider community in the future with a greater voice, beam will take us into sustainable growth and longevity.

As our industry recovers, through becoming beam, we will support our members in developing a brighter future together.

Our Vital Statistics


beam is proud to represent the interests of over 70 agencies and almost 150 hotel, venue and serviced apartment organisations.


Our members are all specialists in the business events, accommodation and meetings sector which contributes £31.2billion to the UK economy annually.


Our agency members collectively transact over £1.2billion’s worth of bookings for their corporate and public sector clients.


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