“Larger events switching from virtual to live are adding to the demand as enquiries increase 20% week on week for the past 3 weeks”
Adam Simpson, Director of Marketing, etc.venues
“With Plan B restrictions lifted and no likelihood of an imminent return, many event planners are switching larger events from virtual to live.” says Adam Simpson, Director of Marketing for etc.venues.
“We’ve been approached by multiple event planners wanting to switch from virtual to live events in March, April, May and June, months that were already popular with those who were avoiding the Plan B restrictions. Many others who held provisional bookings for the first half of the year are also now confirming them.
“The result is that we have seen a 20 per cent increase in enquiries week on week for the last 3 weeks as demand mounts. It’s vital for planners to secure their preferred dates sooner rather than later.”
Adam Simpson continued “This backs up our latest research which revealed that event planners are returning to live only events faster than expected.”
“28 per cent of respondents held live only events in 2021, 8 per cent higher than forecast in the July survey. While a further 23 per cent said in December that they will go back to live only events in 2022, this is likely to be closer to 60 per cent following the recent sustained increase in demand since the Plan B restrictions were lifted.
“Event planners wanting the best choice of availability are booking Q3 and Q4 dates now.” Adam Simpson concluded.