LONDON, 29 July 2022: Following the launch of its 2022 programme, The
Business of Events has today published the first of its market sector
The Business of Events: International Planner Sentiment Report, surveyed
three key business audiences from the international buyer community;
Corporate event planners, Association planners and Agency planners
across the United Kingdom, Western Europe and North America.
Respondents were asked what areas they considered to be important
when selecting a destination or major venue in a post pandemic
environment. The questions focussed on twelve specific areas, ranging
from accessibility and ease of travel, through to venue quality and
suitability and respondents were asked to rank each on a simple scale of 1 –
10, with 1 being regarded as not very important and 10 as very important.
The report is available as a free download, and can be found here.
Today’s report is the first in a series of publications and events under The
Business of Events brand, which is supported by the Department for
Digital, Culture, Media & Sport, the All Party Parliamentary Group for
Events, VisitBritain and the Business Visits & Events Partnership.
In November, we will also see the publication of The Business of Events:
Global Destination Report. First published in 2021, the report is an annual
survey of the leading global business events destinations, including NTO’s
and CVB’s. The report, which will also be available for free download, can
be used to help shape future decision making and influence governments
and policy makers on the benefits of a strong business events sector to
both national and local economies and wider society. The report is being
developed in partnership with VisitBritain and VisitScotland Business.
The Business of Events is a cross sector not for profit series of events and
reports, designed to raise the importance and profile of business events in
the UK, as an economic, policy and societal driver.