2027 beam Awards

We are excited to announce the return of the beam Awards, celebrating the best and brightest in the business events, accommodation, and meetings sector.

Building on the success of our awards program we have made some changes this year to continue to recognise the incredible talent, leadership, and collaboration across our industry.

This year, we’re honouring those who embody excellence, innovation, and dedication at every level through six awards—including the newly rebranded Chris Peacock Emerging Talent Award and the launch of our brand new category, Account Manager of the Year.

Join us as we celebrate the standout individuals and teams who are setting new standards and shaping the future of our industry. See last year’s winners here. 

Categories

  • Chris Peacock Emerging Talent Award*
  • Agency Leader of the Year
  • General Manager of the Year
  • Account Manager of the Year
  • Collaboration of the Year
  • Spirit of beam**

*Formerly the Chris Peacock Young Champion of Change Award

**The Spirit of beam Award is open exclusively to beam members. We welcome nominations for anyone in the industry for all other categories.

Key Dates

  • Entries Open: 8 September 2026

  • Entry Deadline: 11:59 PM, 30 October 2026

  • Finalists Announced: November 2026

  • Winners Announced: 22 January 2027, at the annual beam Gala Dinner.

The Chris Peacock Emerging Talent Award

This award recognises an exceptional individual in the early stages of their career who is already making a significant impact within the business events, meetings and hospitality industry.

Agency Leader of the Year

This award recognises an agency professional who, in the last 12 months, demonstrated exceptional leadership that positively impacted their team, clients, and the wider industry. This award is open to any agency leader in the industry.

General Manager of the Year

This award honours those who inspire through action – creating exceptional environments for guests, cultivating inclusive and motivated teams, and driving meaningful change in the events and hospitality community. This award is open to any general manager in the industry.

Account Manager of the Year

This award recognises an outstanding sales professional who has demonstrated excellence in account management, client relationship development, revenue growth and commercial success within the events, meetings and hospitality industry.

Collaboration of the Year

This award recognises a partnership or project in the last 12 months that delivered tangible results through meaningful collaboration across the events, meetings, or accommodation sectors. This award is open to any industry members.

Spirit of beam

The Spirit of beam Award celebrates an individual who truly embodies the values and ethos of beam. This award recognises someone who goes above and beyond to support and promote the association, championing our four pillars of resilience, innovation, ethics, and quality. The winner will be someone who actively contributes to the success of beam. 

beam Awards 2027 Judges

Featured blog articles

Agency Focus: XSEM – People, Passionate, Brave
What does it take to grow an agency while keeping its people at the heart of it? In the latest Agency Focus, we speak to beam Board Director and newly promoted XSEM Chief Operations Officer Caroline Medcalf. She shares what’s behind the agency’s record year, how she’s developing its next leaders and why she encourages other agencies to get involved with beam.
ESG Focus: The Business Benefits of Sustainability—Why Doing Good Drives Better Business
Sustainability is no longer something businesses “add on” or address only when regulators require it. It has become a strategic imperative influencing how organisations operate, attract talent, manage risk, strengthen relationships, and secure long-term value.
Agency Focus: Conferences UK returns to beam
Last month, we welcomed Conferences UK back to the beam community as an Agency member, renewing a relationship that began through its previous membership of the HBAA. We caught up with CEO Simon Thompson to learn more about the company, why it chose to return and what it hopes to gain from being part of the association.

Subscribe to beam communications.

Get notified about new events, industry announcements and relevant news stories.

What you need before applying

Make sure you have the following ready to upload:

  • Legal/business registration proof
    Document showing the legal form and ownership of your business (e.g. certificate of incorporation or equivalent).
  • Business registration & tax ID
    Your official business registration number and/or tax registration number.
  • Business bank account proof
    A bank letter or statement in the business name.
  • One recommendation letter
    From an IATA airline, a GDS (e.g. Amadeus, Sabre), or a major travel industry supplier.
  • Travel-services licence (if applicable)
    Only needed if your country requires a licence to sell travel services.
  • Signed TIDS Terms & Conditions
    These are included in the application and must be accepted before submitting.