Day: September 27, 2026

XSEM team

Agency Focus: XSEM – People, Passionate, Brave

What does it take to grow an agency while keeping its people at the heart of it? In the latest Agency Focus, we speak to beam Board Director and newly promoted XSEM Chief Operations Officer Caroline Medcalf. She shares what’s behind the agency’s record year, how she’s developing its next leaders and why she encourages other agencies to get involved with beam.

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