Agency Leader of the Year

Entry Criteria

1. About the Nominee

Provide an overview of the nominee, including their current role and background within the agency or broader industry.

2. What Makes Their Leadership Stand Out in the Last 12 Months?

Describe the nominee’s leadership style, approach, and values. Highlight how they led through change, inspired others, or made bold decisions in this period.

3. What Impact Have They Had?

Present measurable evidence from the last 12 months, demonstrating their influence on areas such as team development, business growth, client success, or industry recognition.

4. Why Do They Deserve This Award Now?

Explain why the last 12 months have been a defining period for their leadership. Emphasise the relevance and timeliness of their nomination.

What Judges will be looking for:

An individual who has demonstrated visionary, impactful, and values-driven leadership over the past 12 months. Judges will look for a compelling professional narrative that illustrates not only the nominee’s background and role within their agency, but also a distinct leadership style that has inspired teams, navigated industry changes, and driven bold, strategic decision-making. Ultimately, the winning entry will make a clear case for why this specific 12-month period marks a defining milestone in the leader’s career, proving that their recent contributions have set a benchmark for excellence in the business events and hospitality sector.

Agency Focus

Agency Focus: XSEM – People, Passionate, Brave

What does it take to grow an agency while keeping its people at the heart of it? In the latest Agency Focus, we speak to beam Board Director and newly promoted XSEM Chief Operations Officer Caroline Medcalf. She shares what’s behind the agency’s record year, how she’s developing its next leaders and why she encourages other agencies to get involved with beam.

ESG bAG

ESG Focus: The Business Benefits of Sustainability—Why Doing Good Drives Better Business

Sustainability is no longer something businesses “add on” or address only when regulators require it. It has become a strategic imperative influencing how organisations operate, attract talent, manage risk, strengthen relationships, and secure long-term value.

Agency Focus

Agency Focus: Conferences UK returns to beam

Last month, we welcomed Conferences UK back to the beam community as an Agency member, renewing a relationship that began through its previous membership of the HBAA. We caught up with CEO Simon Thompson to learn more about the company, why it chose to return and what it hopes to gain from being part of the association.