The association confirms official guidelines release plans
MICE sector service charges were a key discussion point at the association’s Autumn All-Members Meeting on 13th November.
The event, at Woughton House Hotel, included discussions on key industry topics, including a panel session on Service Charge in the MICE Sector.
During the panel, members addressed the need for a consistent and transparent approach if discretionary service charges are used across event venues. Panellists and guests agreed on clearly communicating any service charges from the outset, ensuring they are optional for clients, and guaranteeing that any funds collected are fairly distributed to the event delivery staff. The discussions reflect beam’s new set of service charge guidelines, which will be launched alongside beam’s revised Code of Conduct in early 2026.
Jonathan Read, Leonardo Hotels’ Director of Global Sales & Partnerships UK&I, and one of the day’s panellists, has been actively involved in shaping the service charge guidelines. He shared that internal preparations are already underway across his hotels, stating: “We are proactively training our events teams now so that when beam’s new guidelines launch in the new year, we’ll be fully aligned. The service charge policy will be clear, fair, and visible to every client from day one.”
beam chair, Louisa Watson, reflected on the overall success of the meeting, commenting, “Seeing such engagement and willingness to take part in shaping better practice across our sector has been extraordinary. The service charge guidelines are not a recommendation to charge or not, but guidelines to support all parties for any venue considering it and step forward for transparency and trust in the MICE industry.”
The event concluded on a celebratory note, with attendees raising over £1,000 for Rainbow Trust Children’s Charity through a raffle, demonstrating the community’s commitment to giving back while advancing industry standards.
