On Tuesday, 24th September, 30 Euston Square hosted corporate PAs and agents for an afternoon of learning, networking, and sustainable best practices at its ‘Sustainability Meets Style & Self’ showcase. The event underscored the venue’s dedication to eco-friendly event management, sustainable catering, and community engagement. 

Guests from a wide range of sectors enjoyed a taste of 30 Euston Square’s award-winning food and drink offering, alongside the venue’s renowned hosting and hospitality. The afternoon also featured a series of insightful talks designed to inspire personal impact and promote sustainable event practices and activations.  

The speaker line up included Tiffanie Darke, CEO of Smart Works, image consultant Nevo Burrell, Charmian Hislop, co-founder of The PA Club and Matt Grey, CEO of event:decision. Luiz Mazzari, general manager at 30 Euston Square, was in full voice on a panel session as he shared the actions and initiatives that the venue undertakes to appeal to event organisers who put sustainable as a top criterion of choice.    

Smart Works was chosen as the event’s charity partner, with attendees invited to donate a piece of new or pre-loved workwear, handbag, or shoes in exchange for entry. These contributions will be given to unemployed women preparing for job interviews, helping them boost their confidence and secure employment through clothing and coaching. 

Sustainability Meets Style & Self was thoughtfully bespoke branded throughout the delegate experience, from digital signage to eco-friendly custom vinyl graphics. Guests enjoyed Searcys’ own-label English sparkling wine, sourced from Searcys Guildford vineyard, alongside a selection of low- and no-alcohol options. Theatre-style food stations added a touch of flair, with bowl foods inspired by Chinese, Indian, and Italian cuisines showcasing the venue’s sustainable food program. Ingredients were sourced from British meat and poultry farms, with a focus on regenerative farms. Seasonal fruit and vegetables were the order of the day, along with British-milled flour, all served on porcelain crockery with metal cutlery, reflecting the event’s sustainable focus. 

CJ Alves, Head of Sales, Events, and Marketing at 30 Euston Square, commented: “Sustainability Meets Style & Self was a fantastic afternoon of inspiring talks and practical learnings. We hope attendees walked away from the event feeling empowered and armed with new ideas on how to approach both their personal style and professional lives with more confidence and a drive to be more sustainable. Partnering with Smart Works was a great way for us to demonstrate the importance of a circular economy, while also enabling everyone involved with the event to make a direct, positive impact to those in need.”