Allianz Stadium has announced a strategic food initiative with Pure as it unveils its Spring/Summer menus. The collaboration will deliver a fresh, highstreet approach to the venue’s Day Delegate Rate (DDR) packages, and reflects a move to working with wellknown highstreet brands to ensure conference catering remains relevant, modern and trendsetting for today’s delegates.

At the heart of the launch is a new, more economical DDR, created to give event planners more flexibility on budget while preserving the elevated standards that Allianz Stadium is known for. The refreshed offer focuses on clean, energising menus built around seasonal ingredients and inclusive choices, ideal for fullday meetings where food needs to be both delicious and pragmatic.

The Pure relationship brings a recognisable, qualityled food experience to DDRs. Throughout the day, delegates can enjoy Pure’s beautifully presented, delicious food, from arrival pastries to a selection of handmade sandwiches, wraps, salads and sweet treats – perfectly paired with drip coffee and premium teas.

Sustainability remains central to TEL’s strategy. The initiative complements the stadium’s ongoing commitments, including ECOsmartaligned practices, responsible sourcing and wasteaware menu planning. By collaborating with a highstreet brand renowned for quality and efficiency, TEL aims to reduce complexity while increasing consistency across highvolume conference days.

“Working with Pure lets us deliver a recognisable, highstreet quality that delegates recognise and love, while launching a more accessible DDR that never compromises on the experience,” said Nils Braude, Managing Director, Twickenham Experience Ltd. “It’s about fresher food, smarter service and better value for planners.”