Collaboration with North East universities and colleges builds a diverse, international workforce and enhances event delivery
Crowne Plaza Newcastle has announced partnerships with leading North East education institutions, to create clear career pathways for students pursuing futures in events, hospitality, and tourism.
The initiative is designed to nurture the next generation of event professionals, offering both international and UK students hands-on experience in one of Newcastle’s busiest hotels and conference venues. It also reinforces the hotel’s position as a people-first business with deep community ties and a diverse, international workforce.
The partnerships include placements, guest lectures and speaking engagements, school visits, advisory board involvement, and mentoring through the North East Hotels Association Mentoring Scheme.
Kelly Johnson, People and Culture Manager at Crowne Plaza Newcastle, said: “Newcastle has an incredible talent pool — from students who’ve grown up in the region to international learners bringing fresh perspectives and skills. By building partnerships with local universities, we’re helping to open doors for those future professionals while helping us to find the best emerging talent in the region to bring local warmth and international energy to our service.”
The hotel’s diverse team now includes employees from across the world who have chosen to live, study, and work in the North East. This international mix, combined with a foundation of Geordie hospitality, gives Crowne Plaza Newcastle’s meetings and events a distinctive edge: local knowledge, delivered with global understanding.
“For event organisers, this translates to service that feels both personal and worldly,” said Luke Balcombe, Director of Sales & Marketing, Crowne Plaza Newcastle. “Our teams know the city, its people, and its culture — but they also understand the needs of international delegates and clients. It’s that blend that sets us apart as a venue partner.”
Kelly Johnson also serves on the advisory board for Newcastle College, and Paul Borg, the hotel’s General Manager, supports the CertHE Hospitality Management course at New Durham College. Other institutions involved include the University of Sunderland, Walker Riverside Academy through the Hospitality Connect project, and Astley Community High School.
Emma Iley, Head of Business and Service Industries, at Gateshead College, added: “We’re passionate about showing students that hospitality and events can offer a lifelong, rewarding career. Our collaboration with Crowne Plaza Newcastle is vital to help students build the skills, confidence, and experience they need.”
Located on Newcastle’s historic Quayside, Crowne Plaza Newcastle – Stephenson Quarter is a leading events destination, with flexible meeting spaces, award-winning catering, and a strong focus on people and partnerships.
