Edgbaston Park Hotel & Conference Centre is delighted to announce the appointment of Lisa Hadfield as its new Director of Sales. She joins the senior leadership team during an exciting period of growth for the award-winning hotel and venue.

Now operating in its eighth year, and proudly owned by the University of Birmingham, the hotel continues to strengthen its position as one of the city’s leading destinations. Lisa’s appointment marks an important step in supporting the venue’s continued commercial success and future ambitions.

Lisa brings with her a wealth of experience across the hospitality, conferencing and events sectors. Most recently, she held the role of Business Development Manager at Ashorne Hill. Prior to this, Lisa spent 11 years at Warwick Conferences, where she played a major role in driving revenue across a diverse venue portfolio and building long-standing relationships with corporate, agency, charity, sport and association clients. Her earlier career also includes senior commercial roles at both The NEC Birmingham and the Ricoh Arena in Coventry.

In her new role, Lisa will focus on working closely with Edgbaston Park Hotel’s key MICE agency partners, while supporting wider commercial growth, increasing exposure of the venue, and developing new partnerships across the sector.

Lisa Hadfield said: ‘I’m thrilled to be joining Edgbaston Park Hotel at such an exciting time. The venue has an outstanding reputation within the industry, and I’m looking forward to working with the team to build on its success, strengthen agency relationships and create new opportunities.’

Billy Harris, Director of Commercial at Edgbaston Park Hotel & Conference Centre, added: ‘We are delighted to welcome Lisa to the team. Her depth of experience across conferences, events and hospitality, combined with her proven track record in building strong client partnerships, makes her a fantastic addition to our leadership team. We’re excited to see the impact she will have as we continue to grow our presence in the MICE market.’

Lisa’s appointment further reinforces Edgbaston Park Hotel’s commitment to delivering exceptional experiences for conferences, events and overnight guests, while striving to be one of the greenest conferencing venues in the UK.