Lime Venue Portfolio has launched The AI Conversation, a new industry resource designed for beginners, intermediates and experts to explore how event professionals are really using artificial intelligence – not as a definitive guide, but as an evolving, collective discussion.
Recent research conducted among event professionals reveals a striking insight into the sector’s relationship with AI. When asked to rate their confidence levels, the vast majority of #eventprofs placed themselves either 2 or 4 out of 5. Very few rated themselves at the highest level.
Rather than signalling uncertainty, this reflects a more nuanced truth: the more the industry learns about AI, the more complex it becomes – and the less anyone feels they can claim full expertise.
At the same time, AI adoption continues to accelerate across the events landscape. With regulations such as the EU AI Act set to take effect from August 2026, AI literacy is rapidly shifting from a “nice to have” to a professional necessity, with implications for how technology is used, governed, and understood across global markets.
A conversation, not a guide
It is against this backdrop that The AI Conversation has been created – not as a step-by-step guide, but as a living, open exchange of ideas.
The resource is the result of a series of interviews with leading voices in AI, technology and events. Rather than prescribing a fixed methodology, the research explores how event professionals are engaging with AI in real time.
Key contributors include Vanessa Lovatt, Founder of Event Tech World, Bruce Rose, Head of Strategy, Live Group; Philip Mayling, Founder, venu-iq; Nick Davies, Founder, Pretty Pragmatic; Lucy Postlethwaite, Practical AI; Felicia Asiedu, Marketing Director, Cvent; Naomi Clare, CEO, Storycraft Lab; and Jenner Carter, Head of Marketing, Lime Venue Portfolio.
Insights are structured across three levels of confidence – beginner, intermediate and expert – ensuring the content is accessible regardless of where readers are on their AI journey. At the end of the document, these insights are brought together into a simple, practical summary designed to help event professionals take immediate next steps.
Lime Venue Portfolio has launched the resource as part of its wider mission as a people-first business committed to giving back to the events industry and helping drive it forward.
Jenner Carter, Head of Marketing at Lime Venue Portfolio, said: “We’re not AI experts – and we don’t pretend to be. But we do know where to find the people who are. Our role is to bring that expertise together and make it accessible for the people we serve. The AI Conversation is about being of service to our industry and helping our customers navigate something that is changing faster than any of us can keep up with alone.”
Carter added: “Lime Venue Portfolio has always been about giving the industry the very best information we can, openly and honestly. This is open-source by design – because we believe the events community moves forward faster when knowledge is shared, not siloed.”
This philosophy is also embedded in The Hub, Lime Venue Portfolio’s dedicated expert team, who work closely with organisers to match venues to their event goals and objectives. The AI Conversation extends this approach, ensuring planners have access not only to venues but also to the insights and intelligence that shape the future of events.
Vanessa Lovatt, a key contributor to The AI Conversation, who is Founder of Event Tech World, said: “AI is not a destination – it’s a shifting conversation. What matters most right now is not who knows the most, but who is willing to learn in public, test ideas and share what works. That’s what makes this initiative so valuable.”
The AI Conversation will be launched at The Meetings Show and will be available as an open-source industry resource on Lime Venue Portfolio’s website.
