Red Bull Technology Group has launched a new website for its Hospitality business including the MK-7 conference and events venue, Factory Tours and Experiences and Trackside Hospitality. The new website is designed to provide event organisers and hospitality bookers faster access to the information they need and a more intuitive user experience.
The new site has been developed around the needs of its users, helping event organisers quickly explore the venue’s spaces, experiences and event capabilities. Or, when considering trackside hospitality, planners can consider the races and experiences available across the season. The site is rich with relevant information, effortlessly taking visitors through each step of the planning process.
The launch forms part of Red Bull Technology Group’s ongoing commitment to enhancing guest experience and supporting clients at every stage, be it for live hospitality or corporate events. Emily Falconer, Head of Events and Experiences, Red Bull Technology Group, commented: “From a content perspective, the focus has been on creating a website that answers users’ questions at every stage of their journey while showcases the variety of experiences we can offer.”
“We worked to ensure each page provides the depth of information visitors need, while carefully considering how that content is structured and presented. The goal was to create an experience that is both informative and intuitive, making it easy for users to find relevant information, engage with the team’s offerings, and take the next step with confidence.”
Home to the Team’s corporate events operation, MK-7 offers organisers access to a unique Formula One environment, including its iconic collection of race cars, immersive event spaces, factory tours, and a growing portfolio of experiences designed to bring the world of elite motorsport to life.
The new website is now live here: https://experiences.redbullracing.com/experiences/mk7-experience
