Don’t miss the last All Members Meeting of the year, your vital opportunity to connect and collaborate with other beam members, and gain knowledge to give you a competitive edge. The day is structured to deliver immediate, tangible value and essential knowledge, including deep dive into the future outlook of the industry and trends to equip you with the latest market intelligence. You will also hear directly from beam members through our lively panels, sharing diverse perspectives from industry peers on the sector’s most pressing issues. See below for the full agenda.
Event Details:
When: Thursday, 13 November 2025
Where: Woughton House Hotel
Timings: 9:30-16:30
Registration & Costs:
To secure your space, please register here, stating your membership status.
beam Supplier Member:
- Lunch and Meeting- £75.00 + VAT
beam Agent Member:
- Lunch and Meeting- £30.00 + VAT
Agenda:
9:30 am – Registration & Refreshments
10:15 am – Welcome
10:25 am – Morning Energiser by KDM
10:55 am – Presentation – Outlook: MICE Landscape (Venue Directory)
11:15 am – Presentation – Accommodation Outlook (Amadeus)
11:35 am – Coffee Break
11:50 am – Question Time – BBC Style with a mixed panel of Agents & Venues

MODERATOR David Tremmil
beam

Sharon Bannister
Hotel and Travel Solutions Ltd

Debbie Collins
The Belfry

Danny Yates
The Clermont Group

Callie Richards
Inntel

Niki Rule
The Conference People
1:10 pm – Rainbow Trust Update
1:20 pm – Networking lunch
2:20 pm – Panel Discussion – Service Charge on MICE

MODERATOR Louisa Watson
beam

Jonathan Ashley-Cowan
Priority

Julie Shorrock
HTS

Jonathan Read
Leonardo Hotels

Linden Beattie
Down Hall Hotel & Spa
3:00 pm – Update from beam – APPG for Events
3:15 pm – Coffee Break
3:30 pm – Panel Discussion – Beyond the Meeting Room: Growing Sales & Elevating Event Experience
- Gain insights on shifting from transactional sales to offering value-driven solutions.
- Discover what clients truly seek today and the emerging expectations of tomorrow.
- Walk away with practical, actionable approaches to optimise upselling, cross-selling, and the overall client journey.
- Learn how elevating the sales conversation drives superior client experiences and fosters robust, long-term partnerships.

MODERATOR Tracy Winsworth
beam

Ryan Brierley-Doyle
Switch Hospitality

Sarah Fitzgerald
KDM Events

Caroline Medcalf
XSEM

Adam Roberts
Convene
4:10 pm – Raffle and Wrap Up
4:30 pm – Close
We look forward to welcoming you!
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