Don’t miss the last All Members Meeting of the year, your vital opportunity to connect and collaborate with other beam members, and gain knowledge to give you a competitive edge. The day is structured to deliver immediate, tangible value and essential knowledge, including deep dive into the future outlook of the industry and trends to equip you with the latest market intelligence. You will also hear directly from beam members through our lively panels, sharing diverse perspectives from industry peers on the sector’s most pressing issues. See below for the full agenda.

Event Details:

When:   Thursday, 13 November 2025

Where:  Woughton House Hotel

Timings: 9:30-16:30

Registration & Costs:

To secure your space, please register here, stating your membership status.

beam Supplier Member:

  • Lunch and Meeting- £75.00 + VAT

beam Agent Member:

  • Lunch and Meeting- £30.00 + VAT

Agenda:

9:30 am – Registration & Refreshments

10:15 am – Welcome

10:25 am – Morning Energiser by KDM

10:55 am – Presentation – Outlook: MICE Landscape (Venue Directory)

11:15 am – Presentation – Accommodation Outlook (Amadeus)

11:35 am Coffee Break

11:50 am – Question Time – BBC Style with a mixed panel of Agents & Venues

MODERATOR David Tremmil
beam

Sharon Bannister
Hotel and Travel Solutions Ltd

Debbie Collins
The Belfry

Danny Yates
The Clermont Group

Callie Richards
Inntel

Niki Rule
The Conference People

1:10 pm – Rainbow Trust Update

1:20 pm – Networking lunch

2:20 pm – Panel Discussion – Service Charge on MICE

MODERATOR Louisa Watson
beam

Jonathan Ashley-Cowan
Priority

Julie Shorrock
HTS

Jonathan Read
Leonardo Hotels

Linden Beattie
Down Hall Hotel & Spa

3:00 pm – Update from beam – APPG for Events

3:15 pm – Coffee Break

3:30 pm – Panel Discussion – Beyond the Meeting Room: Growing Sales & Elevating Event Experience

  • Gain insights on shifting from transactional sales to offering value-driven solutions.
  • Discover what clients truly seek today and the emerging expectations of tomorrow.
  • Walk away with practical, actionable approaches to optimise upselling, cross-selling, and the overall client journey.
  • Learn how elevating the sales conversation drives superior client experiences and fosters robust, long-term partnerships.

MODERATOR Tracy Winsworth
beam

Ryan Brierley-Doyle
Switch Hospitality

Sarah Fitzgerald
KDM Events

Caroline Medcalf
XSEM

Adam Roberts
Convene

4:10 pm – Raffle and Wrap Up

4:30 pm – Close

We look forward to welcoming you!


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What you need before applying

Make sure you have the following ready to upload:

  • Legal/business registration proof
    Document showing the legal form and ownership of your business (e.g. certificate of incorporation or equivalent).
  • Business registration & tax ID
    Your official business registration number and/or tax registration number.
  • Business bank account proof
    A bank letter or statement in the business name.
  • One recommendation letter
    From an IATA airline, a GDS (e.g. Amadeus, Sabre), or a major travel industry supplier.
  • Travel-services licence (if applicable)
    Only needed if your country requires a licence to sell travel services.
  • Signed TIDS Terms & Conditions
    These are included in the application and must be accepted before submitting.